Tufin's Comprehensive Go-To-Market Strategy Reflects the
Significant Channel Opportunity; New Certification Program and a
Two-tiered Designations System Highlight its Deepened Channel
Commitment
September 8, 2009 - Tufin Technologies, the award-winning
provider of Security Lifecycle Management solutions, today
announced strategic enhancements to its channel partner program,
designed to accelerate the ability of its partners to more
proactively and independently sell and support Tufin products. The
launch of the Tufin Certified Security Expert (TCSE) world-wide
training and certification program coupled with the introduction of
a new two-tiered channel structure increase the ability of Tufin's
channel partners to capitalize on the lucrative market opportunity
for Security Lifecycle Management solutions while positioning the
company to maintain its growth.
"The turbulent economy has created a business environment based
on trusted relationships and incremental expansion - conditions
that play out extremely well in the channel," said Ariel Avitan,
manager, Information Security Research, EMIA at Frost &
Sullivan. "I've been watching the firewall management space grow at
an extremely rapid pace over the past few years. As the market
leader, and with an executive team sharing a common background that
equates market leadership with an indirect sales model, Tufin is
well positioned to capture the significant revenue opportunity
offered by the channel."
Tufin's Channel Strategy - Keep it Simple, Active, and
Current
With a global channel network of more than 140 partners, Tufin has
a very active channel framework that includes leading distributors
and resellers such as Computerlinks, Cadre, Forsythe, Integralis,
and Dimension Data. The channel has helped build Tufin's customer
roster of more than 375 companies, which includes household names
in finance, telecom, pharmaceutical, transportation, energy and
technology.
In order to provide partners with the product expertise to help
them capitalize on the significant market opportunity, Tufin has
launched the Tufin Certified Security Expert (TCSE) program. TCSE
is a technical training and certification program designed to
provide channel partners with the knowledge required to introduce,
integrate and support customers on the full depth and breadth of
Tufin's products and the significant operational, compliance and
security benefits that come from automating firewall and network
operations.
The program consists of a one day, hands-on training. The first
series of TCSE trainings will be held at various locations in major
European and U.S. cities from September through November 2009. Upon
completion, participants will receive a TCSE certificate
highlighting their expertise. The full schedule outlining TCSE
training dates and locations can be found on the Tufin website at
http://www.tufin.com/partners_tcse_training_registration.php
"When it comes to following through on its commitments to the
channel, Tufin is one company that consistently walks its talk,"
said Joe Luciano, chief executive officer, Access IT Group. "Its
new TCSE certification program provides channel partners with the
knowledge and resources to demonstrate the significant Return on
Investment that accompanies automating policy management of
firewalls and other network devices. The firewall and network
management market is growing rapidly, yet Tufin has kept a
laser-like focus on its partners, enabling us to get more leads,
more business and technical support, and more high-margin
deals."
Tufin's new tiered channel designation system consists of two
levels - Gold and Silver, each level tailored to provide the right
blend of incentives, sales enablement tools and technical training
to accelerate and increase partner success.
"Our channel strategy is simple yet robust - create a strong
win-win equation where our partners share the vision we have for
the Security Lifecycle Management market space and position them to
successfully execute." said Shaul Efraim, vice president of
Products, Marketing and Business Development, Tufin Technologies "
Our channel partners have been critical to our ability to
understand and respond to market trends. We look forward to working
with them to maintain our thought and market leadership in 2010 and
beyond. Our part in that equation is to deliver the right mixture
of products, business and technical support to win more business
together."
Tufin Certified Security Expert (TCSE) training starts in
September and will continue running constantly. Tufin's partner
locator is open to all at http://www.tufin.com/partners_how_to_buy.php,
for information on becoming a Tufin partner please visit: http://www.tufin.com/partners_overview.php
About Tufin Technologies
Tufin Technologies is the leading provider of Security Lifecycle
Management solutions that enable large organizations to enhance
security, ensure business continuity and increase operational
efficiency. Tufin's products SecureTrack™ and SecureChange™
Workflow help security operations teams to manage change, minimize
risks and dramatically reduce manual, repetitive tasks through
automation. With a combination of accuracy and simplicity, Tufin
empowers security officers to perform reliable audits and
demonstrate compliance with corporate and government standards.
Founded in 2005 by leading firewall and business systems experts,
Tufin now serves more than 375 customers around the world,
including leading financial institutions, telecom service
providers, transportation, energy and pharmaceutical companies. For
more information visitwww.tufin.com, or follow Tufin on:
Twitter at http://twitter.com/TufinTech,
LinkedIn at http://www.linkedin.com/groupRegistration?gid=1968264,
FaceBook at http://www.facebook.com/group.php?gid=84473097725,
The Tufin Blog at http://tufintech.wordpress.com/
