A Bold Step Forward: Introducing Tufin’s Evolved Brand.

Today, I’m thrilled to announce the launch of Tufin’s new brand on tufin.com—a bold, modernized look and feel that reflects not only who we are today but where we’re headed. This is more than just a design update; it’s a reimagining of how we tell our story and inspire confidence in our customers as they navigate the ever-evolving world of network security. 

Since I joined Tufin in late 2022, I’ve known that our brand needed an update. But we had some big goals to accomplish first. Over the last two years, Tufin has made tremendous strides—strong growth and profitability, better connections with our customers, and big innovations in our product, with more on the way. With so much momentum and such a deep connection to the market, now is the perfect time – as we celebrate Tufin’s 20th anniversary – to bring the brand forward as well. 

The Why: Modernizing Tufin 

Network security has undergone a tremendous transformation over the past two decades. From the castle-and-moat models of the early 2000s to today’s distributed enterprises leveraging SASE, micro-segmentation, and cloud-native architectures, complexity is the new normal. As these trends reshape the security landscape, we at Tufin are evolving too. 

Our new brand signifies this evolution. It’s not just about catching up—it’s about leading. The complexity of managing hybrid, multi-cloud environments demands innovative solutions and a partner who instills confidence. That’s where Tufin comes in. 

Confidence: At the Core of Our Brand 

Tufin’s mission is to instill confidence in our customers—confidence to manage the policies that keep them secure. 

We know the challenges our users face. The increasing complexity of their systems, the unrelenting threat environment, and the ever-growing demands on their time can make even the most experienced professionals feel anxious and out of control. Our role is to shift that narrative. 

Confidence is built in two ways: 

• Tenacity and control: Tufin is relentless in delivering best-in-class solutions. From automating policy changes to reducing risk, we provide the tools needed for true visibility and orchestration over complex, multi-vendor, multi-technology networks. 
• Staying ahead of the market: We pride ourselves on being forward-thinkers, uncovering opportunities before they arise and staying ahead of the curve to support our customers in achieving their security mandates. 

The Beacon: Guiding Our Mission 

At the heart of our new visual identity is the “Beacon,” a symbol that embodies direction, focus, and trust. Like a lighthouse guiding ships through treacherous waters, Tufin helps our customers navigate the challenges of network security. 

Whether dealing with sprawling environments, growing compliance demands, or the rise of AI-driven threats, our mission is to make security management clearer and more manageable. The beacon isn’t just a graphic—it’s a commitment. 

The Look and Feel of the Future 

The evolution of Tufin’s brand goes beyond symbolism—it’s a tangible reflection of our values and vision. Our bold, bright palette—led by an accent of classic Tufin orange—projects energy and optimism. Modern fonts provide a clean and contemporary aesthetic that reflects our forward-thinking approach, while clear and impactful illustrations help customers quickly understand our product capabilities and how they integrate into their network ecosystems. 

At the end of the day, this new identity isn’t just about aesthetics; it’s about creating a connection with our audience. The focus on simplicity and clarity ensures that even the most complex security challenges can be understood and addressed with confidence. It’s a rallying cry for the Tufin team and our partners as we expand our scope within the network security market. 

Working Together to Make Our Customers Successful 

Brands are much more than just look and feel. They portray what we stand for and help us connect with our customers. This brand is just the start of helping our customers better understand the value they can get from working with Tufin—from our product to our partners to our people. 

This brand refresh has been a collaborative effort. I want to personally thank Ian Hughes who led this project with his team—Tricia Clar, Bex Robinson, and Hanan Smoliak. We also had invaluable contributions from some great partners. Their creativity and dedication brought this vision to life. 

As we move into 2025 and beyond, our focus remains on empowering our customers with solutions that simplify their challenges, improve their visibility, and provide the control they need to thrive. 

Learn more about how we help customers manage the complexities and protect tomorrow’s networks by getting a demo or exploring our products. 

This new brand is a reflection of our confidence in the future and our unwavering commitment to delivering value to the network security community. 

The best is yet to come.