The number of pseudo-business posts on a certain social media platform is seriously annoying. Every time I see one, another bright idea withers and dies. This bee has been in my bonnet for a while and, based on my interactions with customers, I see a takeaway for us network security professionals. So follow me. 
For clarity, the LinkedIn Mission Statement is: To connect the world’s professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.
All the feel-good posts. All the cutesy stories. All the ‘Bill Gates’ dog chased my cat stories’. All the ‘Pokemon hid in my mainframe stories’. I’m just waiting for the baby koala videos. Honestly, it’s so not important that my colleague from several careers ago likes ‘the Cloud’. Fellow professionals, this is a business networking tool, it is not F-A-C-E-B-O-O-K. Note the URL is very different; you cannot mistake them, but soon enough we’ll not be able to distinguish the content. If I wanted to be inundated with games and links to useless groups that I don’t care about, and people who I deliberately severed contact with years ago then I will head over to that URL with my meds in hand. Please, please, for the love of humanity, let us bring LinkedIn back to its’ mission statement.
In case this appears callous, I fully endorse the feel good posts; I enjoy the stories and the lessons that are there, and the words of advice; BUT, this is not the appropriate forum for communal help on how to get your tie straight for an interview, or how your son married Warren Buffet’s daughter. We need less of that and more of how to prepare for an interview, how you should prepare, and why arriving even five minutes late is enough to lose you the job before you start. This will start us on the path to being more productive and successful. I don’t want to read about the Island of Ireland for my upcoming holiday on LinkedIn.
In my field, I want more DevOps and cloud; ITops and ShadowOps; the Fintech revolution and CyberSecurity. I need more on managing people and projects, and how certain initiatives became successful and the challenges overcome along the way. These are the insights that can help us be great at our jobs.
I suspect what it comes down to is human nature. Generally, we take the path of least resistance; we do what we know and is comfortable. When we at Tufin look at how our software is used, we see a similar principle. Our customers are generally using the known and comfortable within the product suite to do their job. Here’s the kicker – it won’t take much to be great at their jobs. There are many lesser-known features within Tufin Orchestration Suite that can provide added value to help you be great at your job and provide more for your organization. To learn more, click your areas of interest in this interactive infographic Meet Today’s Security Challenges & Be Ready for the Enterprise Network-of-the-Future.
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